Celsius (CELH) Technical Analysis — Chart, Levels & News

Signal — short-term technical (daily chart)

The short-term technical outlook on the daily chart remains bearish with low conviction due to mixed near-term momentum. The candlestick pattern shows a hammer detected on the latest completed bar, which serves as short-term timing context but is not a standalone signal.

News, Macro & Industry Context

The medium-term narrative tone is bearish, defined by Deutsche Bank downgrading Celsius over weak second-quarter results, stalled brand recovery, and rising expectations, alongside Jim Cramer labeling the stock a second-rate monster and favoring competitors. Furthermore, investors face a deadline to lead a securities fraud lawsuit against Celsius Holdings, Inc.

Broader consumer staples continue to lag behind broader equity indexes as investors navigate turbulent market conditions, with inelastic demand profiles acting as a double-edged sword during booming macroeconomic environments. Meanwhile, broad institutional accumulation patterns and shifting retail participation across index levels suggest cautious positioning ahead of upcoming central bank decisions and major macroeconomic prints.

Catalysts

None visible.

Levels & Risk

Key price boundaries include support near the VAL at 25.82, backed by lower FVG zones spanning 28.05 to 28.08 and 29.12 to 32.12. Resistance is found at the VAH of 35.78, with the VP POC situated at 28.54. Risk management requires strict attention to the 28.02 open and 27.36 low, as any breach invalidates the hammer pattern setup and exposes the stock to accelerated downside momentum toward value area lows.

Technical Breakdown

WaveTrend displays bearish momentum with the fast line below the slow line in the mid-range. SMI indicates bearish conditions below the signal line in the mid-range. Trend analysis places price below the EMA20 establishing a downtrend bias, although the EMA5 remains above the EMA13 reflecting short-term bullish positioning. Triggers reflect SMI and WaveTrend sell signals. The candlestick pattern identifies a hammer on the latest completed bar. Higher timeframe indicators show no higher-timeframe extreme.